Research

ResearchFirst’s core competency is market research. We have extensive experience in all areas including: customer satisfaction, best marketing practices and churn benchmarking, market pricing, product bundling and segmentation strategies, mover-buyer behavior, best alternate channels practices and benchmarking, and consumer and business market research, to name a few.

Our expertise in creating market research instruments that are both user-friendly and designed to provide usable and reliable results and then analyzing the results to provide significant insights, is augmented by our experience in actually using market research results to make decisions as Product Managers in the Telco world. 

We are able to provide reports on telecom issues such as the following:

  • Package and bundle features and pricing – residential & business markets

  • Penetration of bundles, features, etc. (with or without historical data)

  • A la carte features pricing

  • Broadband competition offerings and updates

Some of our past projects include:

  • Custom Research and Forecasting Capabilities

  • Market Trial Management

  • Broadband Customer Experience Study – Canada & US 

  • Alabama Consumer Broadband Study

  • Wisconsin Consumer Broadband Study