CONSULTING

Sales and Operations

Marketing Consulting

Market Entry and Expansion Consulting

Sales and Operations

Calling upon our extensive experience in all aspects of sales and customer service operations, we saved each of our last two clients in excess of $30 million by increasing operational effectiveness. ResearchFirst has improved our clients’ customer service and enhanced their sales effectiveness by analyzing the critical business components – policies, processes, performance, metrics, and structure – to isolate gaps, duplication, contradictions, and complexities that create unnecessary cost, impair customer service, and impede sales. We identify solutions that ensure strategic alignment and improve the bottom line.

Key Capabilities and Experience

Strategic Alignment

• Analyze organizational structure and identify opportunities to optimize and streamline
• Review policies and processes to identify and eliminate gaps, contradictions, & duplication.
• Ensure metric (balanced scorecard) alignment with business strategies.

Operational Effectiveness

• Evaluate operational components to isolate and remedy needless handoffs, duplicate work efforts, and needless complexity.
• Analyze team and organizational performance to identify actionable short term and long term opportunities.
• Examine and test processes and polices for strategic fit and operational value; propose redesigns that are realistic and that provide value.
• Evaluate technology to optimize order flow-through and reduce cost per call.

Sales Success

• Evaluate compensation plan to ensure alignment with sales strategy.
• Examine sales tools to identify effectiveness and usability.
• Identify barriers to sales excellence.

Customer Experience

• Evaluate handoffs and interfaces to isolate service delays and defects.
• Examine technology utilization to improve customer experience.

Pricing is on a per-project basis. Please contact us for a complete proposal.

Marketing Consulting

ResearchFirst has worked with every major telco in North America and with large European and Asian operators giving us an experience database that directly benefits our clients. We’ve helped dramatically reduce new service introduction cycles, increase profitability and efficiently plan for new services and technologies. Our strengths include our ability to stay on top of the latest services and technologies such as FTTN/FTTH, converged services, VoIP, and IPTV.

• Operations assessment and planning
• Product planning and introduction
• Competitive assessment
• Bundles and packages assessment
• Market trial management
• Market entry and expansion

Pricing is on a per-project basis. Please contact us for a complete proposal.

Market Entry and Expansion Consulting

ResearchFirst, Inc. provides telcos and telecom vendors with a comprehensive menu of marketing and business services designed to maximize their potential for success in new territories with new products and services.

• Initial market research (focus groups, surveys, interviews, etc.)
• Business case planning and support
• Pricing and packaging
• Marketing communications strategies
• Channel strategies and support
• Sales force training
• Regulatory counsel
• Competitive analysis
• Market trial research
• Management outsourcing

Pricing is on a per-project basis. Please contact us for a complete proposal.