ResearchFirst, Inc. has created and successfully managed several telecom industry associations. Two are highlighted below. We invite you to learn about and participate in them. We also welcome inquiries regarding the development and management of new associations.

Customer Experience & Telco Sales (CETS) Association


ResearchFirst is the Executive Director of the Broadband Multimedia Marketing Association (BMMA), organized in 2002. The BMMA is an international organization that enhances the business of service providers and vendors in the telco broadband services industry. Our goal is to advance the adoption and use of broadband services by identifying key industry success factors and sharing best practices in marketing and product development.

BMMA benefits include:

  • Face-to-Face Meetings: two annual face-to-face meetings (Spring / Fall), which include deep dive roundtable discussions on current issues relevant to telco broadband services marketing and product development.
  • Monthly Hot Topic Calls: every fourth Tuesday we meet via conference bridge to discuss current hot topics. Recent topics have included broadband usage, Wi-Fi strategies, home networking, DOCSIS 3.0 update, technologies update, video services, cloud computing, and marketing to small and medium business (SMB). View full year calendar.
  • Reports: the BMMA publishes a semi-annual benchmarking report (includes broadband and IPTV penetration, churn, and growth) and other impromptu surveys for our membership.

To join or for more information, contact Stan Romero at or 205-960-5254.

The Customer Experience & Telco Sales Association (CETS) brings together professionals from the provider and vendor communities responsible for direct and indirect sales channels, customer care and the customer experience within the Telecom industry. Members share best practices and industry trends in these areas during monthly webinars and two annual face to face meetings.

CETS addresses both consumer and small business channels; traditional inbound channels; retail; and alternate channels such as feet on the street or any other means of meeting customers where they work, play and live.

CETS is modeled after the highly successful BMMA (Broadband Multimedia Marketing Association, Similar to BMMA, CETS includes the following benefits:

  • Face to face meetings to network with peers, share best practices and learn from others
  • Quick answers from peers to pressing questions
  • Industry benchmarking and other reports
  • Monthly hot topic conference calls
  • Best in Class awards

To join or for more information, contact Anna Gibson at or 480-283-0495.