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BMMA May Call: Tbaytel's Project Lightning


Hot Topic: Tbaytel's Project Lightning

Speaker: Warren Trochimchuk, Product Marketing Specialist – Internet & Wireline, Tbaytel

Summary: In 2017, Tbaytel underwent a substantial fibre expansion outside of its traditional serving area to the town of Fort Frances, with a population of 7,500, located 350 km (220 miles) west of Thunder Bay. Known as ‘Project Lightning’ within the organization, it was Tbaytel’s intent to light up the entire town of Fort Frances with Fibre Internet, TV, Phone, and Security at time of launch, as opposed to a traditional gradual fibre roll out. This presentation will provide an overview of the project scope, as well as the marketing strategy that was designed to keep customers attentive throughout the year and build momentum leading up to the November 1, 2017 launch day. “Project Lightning” won the 2018 BMMA Best in Class Award in the Provider Marketing category.

Speaker Bio: Download Here

Dial-in details: Please send a request to Lauren Roux.
Status: Members-only call
Date: Tuesday, May 22, 2018
Start time: 2:00 PM CDT (12PM PDT, 3PM EDT)
Call duration: 1 hour

We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!

We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.

* Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Approximately twice per year, non-members may join an "open" call to evaluate the value of the association.

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