ASSOCIATION MANAGEMENT

ResearchFirst, Inc. has helped establish and successfully manage telecom industry associations: the BMMA and the SEG. We invite you to learn about and participate in them. We also welcome inquiries regarding the development and management of new associations.

BMMA
SEG

ResearchFirst is the Executive Director of the Broadband Multimedia Marketing Association (BMMA), organized in 2002. The BMMA is an international organization that enhances the business of service providers and vendors in the telco broadband services industry. Our goal is to advance the adoption and use of broadband services by identifying key industry success factors and sharing best practices in marketing and product development. Visit the BMMA website.

BMMA activities include:

Face-to-Face Meetings: two annual face-to-face meetings (Spring / Fall), which include deep dive roundtable discussions on current issues relevant to telco broadband services marketing and product development.

Monthly Hot Topic Calls: every fourth Tuesday we meet via conference bridge to discuss current hot topics. Recent topics have included broadband usage, Wi-Fi strategies, home networking, DOCSIS 3.0 update, technologies update, video services, cloud computing, and marketing to small and medium business (SMB). View full year calendar.

Reports: the BMMA publishes a semi-annual benchmarking report (which includes broadband penetration, churn, and growth) and other impromptu surveys for our membership.

SEG

The Sales Executives Group (SEG) is an informal group of executives from the Telco community responsible for sales and customer care, organized by ResearchFirst in 2003. This group’s goal is to increase revenues and profits for their respective companies and to improve service provided to their customer base by examining best practices within the industry that can be shared and adopted by other companies.

This is accomplished through the following activities:

• Two face to face meetings (spring & fall)
• Regular conference calls on hot topics (quarterly)
• Benchmarking of high level results collected, normalized, and distributed by ResearchFirst
• Research on specific issues or topics requested by members
• Quantitative market research project for the group conducted annually by ResearchFirst

For more information on attending  our next meeting or joining the SEG, please contact us.